Upmarket towns and villages in Bulgaria are the smart property choice these days for buyers. Locations such as Sunny Beach and Golden Sands are off the radar of overseas property purchaers. Places which have previously seen as golden locations for retirement in the country are not as popular as they were. Rather, beautiful authentic towns are some of Bulgaria's most desirable locations. Increased concerns of over-building and the 'fish and chip' lifestyle, reminiscent of Spain are making Britons turn their backs on property along the Black Sea coastline.
A much larger proportion of overseas buyers are moving to desirable inland destinations in Bulgaria. Many are seeking beautiful scenery, away from Varna and Bourgas and other high population centres, preferring places of historic interest and those towns with folklore festivals, including Bulgaria's museum towns, with beautiful buildings.
A survey team lead by Martin Ivanov, PhD and by Svetozara Petkova who studied at Warcick University, covered several Bulgarian regions and conducted intereviews with British expatriates. It laid to myth the popular belief that it is only 'poor British pensioners' who come to Bulgaria. Despite the fact that the majority of Britons contacted are indeed retired (early), quite a number are in an active age group, also choosing to come to the country along with children who now attend Bulgarian schools and kindergartens. The team hardly met any who supported themselves by solely relying on their pension. Most had some kind of business and even the pensioners were engaged in some kind of work.