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No More 'sun, Sand And Cheap Beer' Fame For Bulgarian Tourism

It must be worked very actively for escaping of the template for ‘sun, sand and cheap beer'. Bulgaria is much more from this.

The state should find new marketing instruments for the country's imposing as serious tourism destination that offers big variety of experiences during the four seasons.

This was shared by Brigite Chernota, former leader in the team for Bulgaria in the main direction Enlargement of the European Commission.

Presently she is director of informational office in Brussels.

Chernota also added that the problems of Bulgarian tourism are not product of insufficient investments but due to insufficient thinking.

There must be placed indicative signs, free souvenirs for the guests, and ways of showing hospitality.
 
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